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Do I need a Business Plan Writer? Every new business owner knows that a solid business plan is critical - it is drilled into them by potential investors and every banking officer they meet. Good question! In this article I will try to address when you should go out and hire a business plan writer versus taking on the task yourself. First time entrepreneurs often cringe when sitting down to write their business plan. They spend 6 months agonizing over each period and comma, and even worse others spend 6 months procrastinating and do nothing. So lets break it down and see where and when a business planning company or business plan writer should be brought in: Who will read your business plan and why? First you need to really understand the purpose of your business plan and who your audience (reader) will be. This is an important point as a business plan being written for a $100,000 loan is VERY different than a document needed for a $10 million round of venture capital! Since this article is focused on first-time small business owners, I will focus on preparing business plans raising less then $1 million in capital. For this "startup" or "seed" business plan 30-35 pages are perfect. You are not expected to deliver a thick book. (and to be honest, it is possible that no one will read it anyway!) Once you have this down, you can honestly assess which sections you are qualified and comfortable writing, and which parts of your business plan you may need added assistance from a knowledgeable business plan writer. Here is what you should write on your own: It is important for you to write a basic draft and outline of your business plan. Without this initial direction you are probably asking too much of your consultant. Once you have your thoughts organized on paper you can see what you are comfortable completing. Here are a few suggestions: Executive Summary Marketing Competitive Analysis The Dreaded Financials This is the most difficult part of a startup business plan, as you are making projections and assumptions on products and services that you have not even produced or sold yet! If you are stuck on this section you can hire a business plan writer to assist you with completing your projections. (I.e., income statement, cash flow, and balance sheet) Figuring out the cost of goods, delivery costs, and return rates can be simplified by breaking them down into a "light" spreadsheet. Next you need to understand your startup and operating costs - items like electricity, travel, phone expenses, etc. Again just organize these and your business plan writer can make all the fancy charts and graphs. Just make sure you understand all of the assumptions. For example, if you are opening a retail business, you should not look towards your consultant to "guess" your rent - go out and meet with a realtor and come back with real supporting data. If you work closely with your consultant, the financials are a great section to bring in professional help. Managing Expectations Now that you know a bit more about when to hire a business plan writer you also need to manage your expectations. You can't expect a $1,000 business plan to have 20 pages of competitive analysis and a full-blown marketing strategy! If you carefully work through which sections of your business plan need outside help and then manage your consultant closely, your final document will be a success! Howard Schwartz is a partner in several business strategy groups, including http://www.hjventures.com . Howard has worked with hundreds of entrepreneurs worldwide with a focus on writing business plans for companies interested in raising capital from Venture Funds and Angel Investors. Howard's business plans have secured several million dollars in funding.
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