Want an example of mission statement prowess? Part of our business planning course for aspiring business owners provides you with ideas and examples of mission statements.
In this section we will provide multiple examples of company mission statements so you get a clear sense of how important the process is to the executive summary section of a business plan.
"Every business that is above the ordinary has a certain mission that its leaders are called to fulfill."
As stated in the previous section, the mission statement can be as short as a few words or as long as several sentences or short paragraphs. The main thing of importance is that the mission statement makes very clear to your employees, customers and business partners what it is that the business stands for.
In other words, the idea that you convey should be obvious to anyone reading the mission statement. There should be no doubt about what the business is trying to achieve.
Some large organizations tend to have a broad-based mission statement that allows managers in various departments to interpret and customize for their group. Smaller companies tend to go with a more specific example of mission statement.
A well known example of mission statement effectiveness can be seen here by the following companies:
Wal-Mart - “To always provide low prices, always.”
Disney - “To make people happy.”
Nike - To bring inspiration and innovation to every athlete in the world.”
Microsoft - To enable people and businesses throughout the world to realize their potential.”
A more lengthy example of mission statement is:
Amazon - “Amazon.com seeks to be the world’s most customer-centric company, where customers can find and discover anything they want to buy online at a great price.”
As you can see, the length of mission statements can vary dramatically. Whether you create a brief or expanded mission statement for your company is a personal choice. Just make certain that whichever way you go, the mission itself never gets lost in the process. At the very least, choose the best example of mission statement you can find and customize it to become your own.
The business person who is always extending his horizon will never find him self in a rut.
Those people who leave their mark upon the world, who broaden and enrich the life of their community are constantly learning and growing; feeding their appetitie on a whole host of subjects.
The world needs men and women who continue to grow and develop, regardless of their age. Every occupation, it seems, is crowded with people who have stopped growing; who spend valuable time complaining rather than searching for the next important challenge.
"A successful life begins with a mission, not an intermission."
The one who stops growing immediately begins to deteriorate. Not unlike a muscle that gives in to atrophy when unused for any length of time, so does the human spirit.
Too often, young men and women graduate from college and then never again lay foot in a classroom. This makes one wonder if these misguided young folks learned anything at all while they were there. The choice to cease learning makes no sense at all.
In the words of a former University President, “Good, roundabout common sense has never been superseded by the college diploma. Alma Mater is no match for Mother Wit.”
Let LIFE be your classroom; continue to learn and grow; share the wealth of knowledge you receive with others. In doing so, your life will be lengthened and enriched.
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"A man with money is no match for a man with a mission."- Doyle Brunson