Example of Mission Statement
Free Business Planning Toolkit

Example of mission statement; part of our business planning course for aspiring leaders.

As was stated in the previous section, the mission statement can be as short as a few words or as long as several sentences or short paragraphs.

The main thing of importance is that the mission statement makes very clear to your employees, customers and business partners what it is that you stand for.

In other words, the idea that you convey should be obvious to anyone reading the mission statement.

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Some large organizations tend to have a broad-based mission statement that allows managers in various departments to interpret to fit their area. Smaller companies tend to go with a very specific mission statement approach.

Some very well known, and quite brief, example of mission statement that you may be familiar with include:

Wal-Mart - “To always provide low prices, always.”

Disney - “To make people happy.”

Nike - To bring inspiration and innovation to every athlete in the world.”

Microsoft - To enable people and businesses throughout the world to realize their potential.”

More lengthy example of mission statement include:

Amazon - “Amazon.com seeks to be the world’s most customer-centric company, where customers can find and discover anything they want to buy online at a great price.”

Studio67 - “Studio67 is a great place to eat, combining an intriguing atmosphere with excellent, interesting food that is also very good for the people who eat there. We want fair profit for the owners, and a rewarding place to work for the employees.”

AMT - “AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies.

AMT is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their businesses as well as possible, with maximum efficiency and reliability. Many of our information applications are mission critical, so we give our clients the assurance that we will be there when they need us.”

As you can see, the length of mission statements can vary widely. Whether you create a brief or expanded mission statement for your company is a personal choice. Just make certain that whichever way you go, the mission itself never gets lost in the process.

Learn more about this example of mission statement and The Executive Summary, by reviewing these free sample business plans.

The business person who is always extending his horizon will never find him self in a rut.

Those people who leave their mark upon the world, who broaden and enrich the life of their community are constantly growing.

The world needs men and women who continue to grow and develop, regardless of their age. Every occupation, it seems, is crowded with people who have stopped growing; who spend valuable time complaining rather than searching for the next important challenge.

The one who stops growing immediately begins to deteriorate. Not unlike a muscle that gives in to atrophy when unused for any length of time, so does the human spirit.

Too often, young men and women graduate from college and then never again lay foot in a classroom. This makes one wonder if these misguided young folks learned anything at all while they were there. The choice to cease learning makes no sense at all.

In the words of a former University President, “Good, roundabout common sense has never been superseded by the college diploma. Alma Mater is no match for Mother Wit.”

Let LIFE be your classroom; continue to learn and grow; share the wealth of knowledge you receive with others. In doing so, your life will be lengthened and enriched.

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» PART II The Company Description
The business plan write up must detail the focus of the organization and how all the moving pieces of the company all fit together.

» Market Analysis
Business development plan software may or may not be your answer. Every great business plan clearly understands the market in which business in being conducted.

» Competitive Analysis
Included in the business plan software review, are complete instructions to prepare a professional competitive analysis.

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