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Welcome to the Introductory Issue of the Ultimate Newsletter on Leadership!
December 05, 2002

Welcome to the Introductory Issue of the Ultimate Newsletter on Leadership!

Mark Your Calendar for January 1, 2003 for the First Regular Monthly Issue. More on this at the end of this Introductory Issue.

Introductory Comments: Looking for quality leadership lesson plans, workshops, activities, tools and resources - and a whole lot more?

The PURPOSE of this introductory edition is quite simply to ensure you understand what the Leadership Tools Monthly News is all about.

In this special issue we “introduce” you to the format of the Ultimate Newsletter/E-zine on Leadership – the Leadership Tools Monthly News.

Take a moment to review the various descriptions of each section where we will provide quality leadership tools and lots of original content. Our content is the heart of our newsletter.

If you will take some time to become familiar with the purpose, as well as the format for each section, you will have the background information necessary to realize the full benefits of our newsletter.

You will quickly learn to look forward to our next edition, complete with our newest leadership lesson plans, tools and resources - featured monthly in the Ultimate E-zine on Leadership.

**Editor Note: What IS an editor note? We use an “**Editor Note:” when we choose to “ever-so-briefly” interrupt the topic at hand, to make a special point, side-bar comment, a personal recommendation or just a quick reminder.

Rest assured however that we ALWAYS return you quickly to the subject being discussed.

Introductory Comments: This first section of the newsletter provides a brief description of the Leadership Tools Monthly News e-zine.

We provide this information to educate prospective subscribers about the quality of our newsletter. We want to ensure people always know what to expect from our free publication. The text reads like this:

Welcome to Leadership Tools Monthly News – The Ultimate E-zine on Leadership!

Providing leadership tools with original content on key leadership topics including:

Business Planning
Leadership Development
Sale Management
Customer Service
Team Building

Delivering leadership lesson plans with fresh ideas, results-focused tools and resources – to assist leaders in achieving THE TRIPLE WIN.

The Triple Win consists of creating and supporting a work environment where:

Win #1Employees are positively engaged and feel highly valued.
Win #2Customers are consistently satisfied and remain loyal.
Win #3Owners/shareholders realize optimum returns on investment with continual improvement quarter-to-quarter and year-over-year.

Introductory Commentary: We provide this next section, in the spirit of “best-practice sharing”. Here we ask our readers (that’s you) to share this newsletter with anyone (friends, family and co-workers) that will see value from our leadership tools and the many other special features included in our publication.

Please ONLY introduce us to individuals whom you know to be interested in further developing their leadership skills by adopting new ideas, valuable leadership lesson plans - and are looking to expand their library of leadership tools and resources.

PLEASE DO NOT COPY YOUR ENTIRE ADDRESS BOOK –This is called “spamming”. We do not encourage or support any from of spamming - spam helps no one.

As our base of loyal subscribers grows – so too will the level of reader participation, feedback, best-practice sharing, etc. In this scenario, everyone wins! The text reads like this:

As you have a chance to create your own “WINS” using our leadership tools, please take a moment to forward our e-zine [remember it is a FREE resource] to your friends and colleagues.

If a friend DID forward this leadership e-zine to you, and you like what you see - we would be honored to have you as one of our loyal subscribers. Take a look at our newest leadership lesson plans!

Remember, the Leadership Tools Monthly News is FREE, your information is always kept PRIVATE and we only publish the e-zine monthly. This ensures you get quality tools and content without being overwhelmed with emails.

Introductory Comments: This next section is fairly self-explanatory: DATE, ISSUE NUMBER, and TITLE - For Example:

December, 2002 – Introductory Issue:

Welcome to the - Leadership Tools Monthly News!
The Ultimate Leadership E-zine!

Introductory Comments: The Table of Contents (TOC) is our next section. Here we provide a quick glance into our newest leadership lesson plans and other high-quality content that is about to be “unveiled”.

Each section of the TOC has a recurring title - to provide a consistent framework for our newsletter.

Each section has been included to serve a very specific PURPOSE. The purpose of each section reflects the needs and feedback shared by regular visitors to our web site.

You will notice that we “sprinkle” selective leadership quotes throughout the publication to support our leadership lesson plans, key statements and recommendations. To quote Arsenio Hall, “things that make you say, Hmmmm.”

The TOC reads something like this:

T A B L E   O F   C O N T E N T S

  1. Lessons-in-Leadership Headline seen here along with brief description.
  2. Meeting for Results Headline seen here along with brief description.
  3. The Juice Bar Headline seen here along with brief description.
  4. Reader Meter Headline seen here along with brief description.
  5. Site News Headline seen here along with brief description.

Introductory Comments: Next we take each section included in the TOC and explain in greater detail what you (our valued reader) can expect each month in terms of quality and high-value content.

Lessons-in-Leadership Here we provide commentary on a selected Leadership topic. The leadership lesson plans and stories shared here are meant to be thought-provoking, inspiring, motivational and provide a sense of purpose to our readers.

Commentary for our leadership lesson plans highlight current events and situations that provide key learnings for leaders who aspire to continually grow and develop.

Leadership lesson plans can easily be shared and utilized with your own team members, adding greater credibility to you (as a strong leader) in the eyes of those persons who report to you.

Becoming a strong leader does not happen overnight. Leaders are not created through attending a one-day course on the subject of leadership. Nor is leadership an ability that is gifted only to a fortunate few by means of genetic code.

Leadership is a skill that is developed over time, and when used effectively in key situations - can make the difference between winning and losing, success or failure, and even life or death.

The Lessons in Leadership section is focused on providing leadership lesson plans for your continual leadership development.

Meeting for Results This section highlights leadership lesson plans/activities/workshops/exercises that a leader can use successfully at a staff meeting, sales meeting, group presentation, etc.

A strong leader recognizes he/she is always “on stage” in the eyes of his/her followers. Meetings (whether weekly, monthly, or other) are a key opportunity to utilize your BEST leadership lesson plans to set and re-enforce expectations, recognize performance and address key issues.

The Meeting for Results section is dedicated to supporting leaders with quality workshops/activities, high quality tools and resources that will ensure their team remains focused on achieving results to maximize profitability and ensure quality growth.

The Juice Bar This section is dedicated to helping our readers live life with “passion”. The word JUICE is used here to mean “emotion” and “energy”.

Picture yourself walking into our digital JUICE BAR, drinking the tastiest and healthiest juice you have ever experienced! You are having conversations with other patrons who tell you stories that delight you and fill you with optimism and hope. The more you listen to their stories, the more you become inspired and motivated to achieve greater levels of fulfillment and success in your life. You turn to leave. As you walk out of the room you realize how dramatically your outlook has changed in such a short period of time. You are feeling an ultimate sense of gratitude for all the things you have, and you feel a renewed sense of spirit and enthusiasm.

You always leave the Juice Bar feeling ready for anything!

Reader Meter This section is based solely on the feedback and suggestions of our readers. As all good leaders do, we are continually assessing the quality of our leadership tools and resources. We are committed to meeting the needs of our customers.

Whether you have positive or not-so-positive feedback regarding any of our leadership lesson plans, stories, tools, workshops or other - we want to hear from you.

Share with us your personal success stories. Let us know if you would be open to having your personal story featured in this column.

Did you find value in one of our leadership lesson plans? Are you willing to provide a testimonial? Just email us with your feedback.

The Reader Meter is where we combine the thoughts of our readers. We work to celebrate our successes and we are committed to quickly addressing any area where improvement may be needed.

Site News This section is where we provide updates to our readers on any changes or additions made to our web site.

For example, when we add a new link to an outstanding article that highlights original leadership lesson plans, we will mention the update here. Whenever we add a brand new page on a leadership subject, we will notify our readers here.

Bottom line, Site News is where we will provide any information related to updates to our web site.

Introductory Comments: This section provides key contact information and will remain consistent and straight-forward:

Contact Information For more information, free tools, quotes, articles, tips, books and other quality resources, check out our entire web site.

Visitors may easily ask questions or request reprint authority for one of our original leadership lesson plans or other information contained in the e-zine by using the following request form:


All reprints MUST place the following credit line:

“This article and all information contained herein is used by permission, and is the property of Receive their FREE monthly e-newsletter Leadership Tools Monthly News, by subscribing at Personal information is never shared or sold. All information remains private.”

In conclusion, remember to mark your calendar to check your INBOX for our very FIRST regular monthly issue.

We are all working very hard to ensure that we set a standard for our newsletter that EXCEEDS your high expectations. We are confident you will be very pleased with the results of our efforts.

We are actually very close to completing our first issue already. However, we took a vote - and we all agreed that January 1st seemed like the PERFECT time to formally deliver our first regular issue.

So stay tuned! Enjoy the holidays and look forward to us kicking off the New Year with some outstanding leadership tools.

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