What is... "COMMAND PRESENCE"?
by Max J. Harnish
(Grand Rapids, MI)
In your leadership training, you were probably introduced to the management concept of Command Presence, but what is it?
Command Presence is essentially your ability to project your position as one of authority in a professional sense, to others in your environment. How you are perceived by those around you defines your level of Command presence.
The vast majority of time, command presence is expressed as a non-verbal communication to those around you and is determined at first glance or through your first instructions, interactions or comments.
Your appearance, including your posture and personal presentation in how you walk, speak and the gestures you use all project your personal "Command Presence". "Walking with INTEGRITY" is the essence of Command Presence.
Command presence is NOT a behavior that can be turned on and off... nor is it the ability to bully or talk down to co-workers, stakeholders or customers. Command Presence is ALWAYS a positive perception projected to those around you.
While they may not like your message, your "command presence" provides most people with the reasoning or rationale to abide by your requests, instructions or professional orders. Developing the traits of a professional is a life-long learning responsibility for every leader
. Each element of professionalism affords the good leader a higher self-image and greater degree of self confidence.
As you develop these important traits you build and project your command presence in an appropriate manner. A side benefit to becoming a professional is that those same self-perceptions will often lead you to positions of greater responsibility.