Creating Competitive Advantage

Leaders today must be able to succinctly answer the question “Why should I do business with you.. and not your competition?”

It does not matter whether you are in retail sales, manufacturing, distributing goods or providing a useful service, if you fail to answer this important question for your potential customers and your employees, you will be sure to lose both in short order.

This book will answer this key question, and more – so we suggest you embrace it and gain some very important knowledge and insight.

Too often organization fail because they do not understand the Five Fatal Flaws:

1. They fail to understand their true competitive advantage, although they might think they do.
2. They possess a key competitive advantage but unfortunately they really don’t know what it is exactly – so they simply lower their prices and pray!
3. They know what their competitive advantage is but for some reason they fail to tell EVERYONE about it.
4. They unknowingly mistake a “strength” as a competitive advantage – there’s a big difference!
5. They fail to integrate their competitive advantage message into their strategic and operational decision-making process.

Upon reading this book, you’ll clearly see that you CAN overcome and avoid these costly mistakes; by quickly identifying your competitive advantages and also by proactively creating new ones in the marketplace.

"Jaynie Smith presents you with the most valuable marketing edge you can ever have – and it won’t cost you one cent… Just be sure that you unleash it before your competitors do… The sooner you read Creating Competitive Advantage, the sooner you’ll profit from it."
- Jay Conrad Levinson, author of Guerrilla Marketing

Smith explains how you can show customers just how much they can save and benefit from doing business with you. Nothing quite grabs the attention of a potential client than by showing them how to save money, time and effort.

But it’s up to you to be able to communicate this message effectively to your customer base and your employees!

Smith asks the question “When was the last time your organization hired an outside firm to do unbiased customer research? What has kept you from doing so?”

Having a direct link to your customers that will tell you precisely what they want and whether or not your organization is meeting the customer’s needs, is an essential activity to ensure the long-term success of your company.

If you do not have this in place, make it happen right away – the return on investment will quickly overshadow the cost.

By identifying and fully evaluating your competitive advantages, you’ll uncover even more benefits of your product or service that you ever thought possible before going through the process.

Armed with this new information, your sales force can experience monumental growth!

Emphasis is also placed on maintaining a sharp eye on your competition. Continually assess what they are doing, and whether or not they are doing something better than you are. Find out what they do and make certain they outperform them every single time.

However, just because your competition does something better, only invest your hard earned dollars to copy or improve upon what they do if it provides you with a competitive advantage – otherwise you may be wasting your time.

For more information about these authors, visit www.smartadvantage.

» No Opportunity Wasted
Characteristic leadership in living a full life means opening yourself up to new experiences, placing ones self into situations that are challenging - that stretch the bounds of your ordinary daily routine.

» Revved!
Discover an incredible way to rev up your workplace and achieve amazing new results for your customer, your employees and your organization. Win them over, and keep them Revved!

» The Enthusiastic Employee
Enthusiastic employees outperform their less motivated peers. They provide the spark to motivate employee team members, to rally in times of stress or when they are focused on a difficult challenge.

Do you have an inspiring and motivating book review that has helped you to create or maintain your competitive advantage; are you willing to share it with our readers? Share your own helpful hints and tips here.

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