Customer Service Articles
Service For Significant Savings

Customer service articles in general, support the idea that good customer service distinguishes those companies focused on long-term growth, versus those only seeking short-term increases in production.

A key point not typically pointed out in most customer service articles is that it costs a business up to five times as much to attract a new customer as it does to retain an existing customer.

Businesses looking to create or maintain significant overall growth, should always closely monitor customer service levels throughout their organization.

Retaining and building upon existing customer relationships can be more profitable to a business than:

• Rolling out new pricing tables.
• Producing a new ad campaign.
• Extending a special promotion or sale.
• Remodeling a facility and/or redecorating.

When you really stop and think about it, ensuring quality customer service should truly be our “instinct”. Growing your business isn’t just aout bringing new customers in, it’s even more important to retain the customers you currently serve.

Growth equals the net effect of accounts coming in and accounts going out. Therefore, net growth is the overall number of accounts you serve today compared to sometime in the past (I.e, last month, last quarter, last year, etc.)

Net growth is the best indicator of how your business is currently doing and where your organization is headed.

Another important point for quality customer service articles to emphasize is that while the lack of customer service may cost you up to five times as much as the cost of gaining a new relationship, the presence of high quality customer service pays you ongoing dividends.

Quality customer service pays:

• the business owner/manager/shareholder – via improved net growth and realize greater profits.
• the employees – they work for an organization they are proud of.
• the customer - they enjoy the overall experience, making their lives easier.
• the industry - raises the bar of your competition, adding value to the general consumer.

We hope this and other customer service articles convince you that quality customer service is not simply a “nice to have” – it’s a “must deliver”, in order to enjoy substantial and ongoing prosperity.

» How To Measure Customer Service Results.
This customer service article details how business leaders can properly measure customer service results.

» Create A Customer Contact Plan To Impress!
A customer contact plan can make all the difference between maintaining or losing valuable customer relationships. A successful customer contact plan will include the following activities.

» How To Get Employees To Take Ownership!
Employees who take ownership, experience a higher degree of personal pride. This makes for happier employees, which equates to more satisfied customers.

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