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Customer Service Quiz
Gaining Quality Customer Insight

Leadership-Tools Original Article

A customer service quiz is truly a best practice tool for gaining quality insight from your customers.

Business leaders simply cannot afford to make any assumptions when it comes to the customer experience.



To ensure customers are being properly taken care of, business leaders need to inspect and verify what their customers are experiencing.

To assist in the process, we've provided a short yet effective - eight question customer service quiz.

Before you begin to ask your customers to complete a service quiz, first ask every employee to complete the quiz based on how they believe customers will respond. Once the actual customer data is finalized, the results might surprise many of your employees.

In order to encourage customers to take adequate time to provide thoughtful responses to the customer service quiz, be prepared to offer each participant a small incentive.

Many organizations will actually pay between $1-10.00 per quiz to ensure quality data. At minimum, plan on surveying 100-500 customers to ensure a broad representation of your client base.

The following eight questions provide a solid example of a quality customer service quiz:(Please rate us between 1-5 in each of the following areas - 5 being the highest, most positive score possible>

  1. Are we respectful of your time?
    Customer Survey Rating = _____ Comments:
  2. Do you feel valued and cared for by our people?
    Customer Survey Rating = _____
    Comments:
  3. Does you business benefit from doing business with our company?
    Customer Survey Rating = _____
    Comments:
  4. Did we effectively meet your needs today?
    Customer Survey Rating = _____
    Comments:
  5. Do you consider our service delivery to be exemplary?
    Customer Survey Rating = _____
    Comments:
  6. How would you rate the appeal and cleanliness of our work environment?
    Customer Survey Rating = _____
    Comments:
  7. Please rate the attitude of our employees.
    Customer Survey Rating = _____
    Comments:
  8. Based on the above feedback, would you recommend our business to your friends and family?
    Customer Survey Rating = _____
    Comments:

As you consider the outcome of your customer service quiz, do so with an open mind. Remember, every negative comment is a gift from your customer that is well worth considering. Odds are that one customer's feedback may be indicative of what other customers are thinking.

Commit to acting upon the knowledge you've gained through this process, and watch your customer's delight next time they enter your workplace.


More Leadership Articles - Customer Service:

» How To Improve Service For Significant Savings!
It costs a business up to five times as much to attract a new customer as it does to retain an existing customer.

» How To Measure Customer Service Results.
This customer service article details how business leaders can properly measure customer service results.

» Create A Customer Contact Plan To Impress!
A customer contact plan can make all the difference between maintaining or losing valuable customer relationships. A successful customer contact plan will include the following activities.



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