Customer Service Slogan
Creating A Company Battle-Cry

Creating an effective customer service slogan is a task best accomplished by the entire team.

When team members are asked what they are all about, the answer should be evident in not just words, but in their everyday activities.

The process provides many benefits to the team. These benefits include:

• Improved Teamwork - brings team members together, working toward a common goal of how to improve the overall quality of the customer experience.
• Promotes Creativity - the process of creating a customer service slogan encourages team members to work outside the box and get creative on how best to communicate a powerful message.
• Promotes Personal/Professional Development - team members must search for solutions to improve the customer experience. In doing so, employees must commit themselves to ensure the quality of the experience, which helps develop the employee while improving the value of the entire organization.

Creating a catchy slogan, something that will stick in your mind and create interest, is certainly an important part of this exercise. In addition, the customer service slogan needs to be believable.

Does your slogan live up to it’s promise? Make sure not to adopt any slogan that compromises your integrity. Understand that a slogan equates to a promise. Live up to your promise or run the risk of disappointing your customers and potentially losing their business.

In conclusion, a few examples of solid customer service slogans that other organizations have adopted:

• Ford – Quality Is Job #1
• Our Winning Way – Everyone, Everyday.
• US Bank - Five Star Service–Guaranteed!
• Nike – Just Do It!
• Sears – Good Life, Good Price.
• GE – We Bring Good Things To Life.
• Dell – Easy as Dell.
• Lowes – Improving Home Improvement.
• Walmart – Always Low Prices! Always.

Now get your group together and create your own team battle-cry!

» Gain Quality Insight From Your Customers With This Customer Service Quiz.
A customer service quiz is truly a best practice tool for gaining quality insight from your customers.

» How To Improve Service For Significant Savings!
It costs a business up to five times as much to attract a new customer as it does to retain an existing customer.

» How To Measure Customer Service Results.
This customer service article details how business leaders can properly measure customer service results.

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