[?] Subscribe To This Site

XML RSS
Add to Google
Add to My Yahoo!
Add to My MSN
Add to Newsgator
Subscribe with Bloglines


Home
About the Author
Subscribe Free
FREE GIFT
FREE TOOLS
FREE TELESEMINAR
Site Search
Current News! - BLOG
Leadership E-Cards
eLeader Interviews
Leadership Coaching
Leadership Books
Audiobook Series
Leadership Articles
Guest Expert Articles
Tools #1 - Bus.Planning
Tools #2  -  Leadership
Tools #3 - Sales Mgmt.
Tools #4 -Cust. Service
Tools #5-TeamBuilding
Leader's Gift Store
Leadership on Ebay
Self-Help Center
Support Our Mission
Advertise With Us
Contact Us
Site Map
YOUR Stories!

E-mail Address

First Name Only

Then

Don't worry -- your e-mail address is totally secure.
I promise to use it only to send you Leadership Tools Monthly News.
 

Customer Service Slogan
Creating A Company Battle-Cry

Leadership-Tools Original Article

Creating an effective customer service slogan is a task best accomplished by the entire team.

When team members are asked what they are all about, the answer should be evident in not just words, but in their everyday activities.


Site Testimonial

"Thanks so much for offering free leadership tools. I'm just now in the process of developing a succession planning strategy for my organization and I am expecting to leverage the tools and information from your site frequently."

- Janelle Grignoli

 

 


So why create a service slogan, or company battle-cry, in the first place?

The process provides many benefits to the team. These benefits include:

  • Improved Teamwork - brings team members together, working toward a common goal of how to improve the overall quality of the customer experience.
  • Promotes Creativity - the process of creating a customer service slogan encourages team members to work outside the box and get creative on how best to communicate a powerful message.
  • Promotes Personal/Professional Development - team members must search for solutions to improve the customer experience. In doing so, employees must commit themselves to ensure the quality of the experience, which helps develop the employee while improving the value of the entire organization.



Site Testimonial

 

"This is a wonderful site for anyone who wants to succeed in life and be the best person he or she can be. The inspirational material that can be found in this site is invaluable."  

- Nicholas Agbo

 




An effective customer service slogan is short, clear, simple – and it creates a vivid picture that once heard, people are drawn to. Slogans considered to be best-in-class, promote key words such as: New, Unique, Different, Rebel, Excellence, Quality, Adventure, and above all – Integrity.

Creating a catchy slogan, something that will stick in your mind and create interest, is certainly an important part of this exercise. In addition, the customer service slogan needs to be believable.

Does your slogan live up to it’s promise? Make sure not to adopt any slogan that compromises your integrity. Understand that a slogan equates to a promise. Live up to your promise or run the risk of disappointing your customers and potentially losing their business.

In conclusion, a few examples of solid customer service slogans that other organizations have adopted:

  • Ford – Quality Is Job #1
  • Our Winning Way – Everyone, Everyday.
  • US Bank - Five Star Service–Guaranteed!
  • Nike – Just Do It!
  • Sears – Good Life, Good Price.
  • GE – We Bring Good Things To Life.
  • Dell – Easy as Dell.
  • Lowes – Improving Home Improvement.
  • Walmart – Always Low Prices! Always.

Now get your group together and create your own team battle-cry!


More Leadership Article - Customer Service:

» Gain Quality Insight From Your Customers With This Customer Service Quiz.
A customer service quiz is truly a best practice tool for gaining quality insight from your customers.

» How To Improve Service For Significant Savings!
It costs a business up to five times as much to attract a new customer as it does to retain an existing customer.

» How To Measure Customer Service Results.
This customer service article details how business leaders can properly measure customer service results.



Leadership Tools & Resources

We're constantly on the lookout for highly effective leadership tools and resources that we can recommend to our readers. Share your own helpful hints and tips here.


A FEW QUICK REMINDERS:

Add "Leadership Tools and News!" BLOG: Add RSS Feed
Add BLOG To Homepage:
Add Leadership News BLOG/RSS Feed to My Yahoo! or Add Leadership News BLOG/RSS Feed To My MSN! or Add Leadership News BLOG/RSS Feed to Google

Be sure to bookmark this page for easy future reference.

Did you find this page helpful? Please consider making a donation to help support our mission.




Customer Service Slogan - All Rights Reserved.