Leadership In Organization
Profitable Growth

Leadership in organization and in ALL things is EVERYBODY’S BUSINESS! Profitable Growth, the newest book by best-selling author Ram Charan, is a book well worth your time.

Charan coins the phrase “ideation”, meaning the flow of ideas in your organization that can be converted into growth mechanisms for maximum results without having to invest huge amounts of resources.

Unfortunately, too often these ideas go to waste and never even surface because the workforce doesn’t believe for a second that management is even interested is his or her ideas. If the leader is all talk and seldom follows up on the results of the team-produced growth ideas, he’ll quickly lose the hearts and minds of his workforce.

Charan is creative and insightful as he presents and fully explains these Ten Tools you Can Use Monday Morning:

1. Revenue growth is everyone’s business, so make it part of everyone’s daily work routine.
2. Leadership in organization equals hitting many singles and doubles, not just home runs.
3. Seek good growth and avoid bad growth.
4. Dispel the myths that inhibit both people and organizations from growing.
5. Turn the idea of productivity on its head by increasing revenue productivity.
6. Develop and implement a growth budget.
7. Beef up upstream marketing.
8. Understand how to do effective cross-selling (or value/solutiions selling).
9. Create a social engine to accelerate revenue growth.
10. Operationalize innovation by converting ideas into revenue growth.

Profitable Growth emphasizes that there is a critical foundation for revenue growth in “upstream marketing”.

Upstream marketing is the ability to create or pinpoint the exact needs of key customer segments and to satisfy those needs for increased profitability.

Since most businesses do not focus on upstream marketing, this provides you with one additional way to gain a real advantage over your main competitors. Typically they are only thinking of downstream marketing such as branding, sales promotion and advertising; timely delivery of goods and quality customer service.

While all of the above marketing activities are important, they represent the proverbial “cart before the horse”. Before you tackle these more traditional activities, you are better off to first do what’s necessary to know you are trying to convince, understand who your customer is and what might persuade them to give you an opportunity to earn their trust.

Profitable Growth takes you through the tools that we have outlined above, which are the foundation of your business plan for future revenue growth.

Keep in mind that Charan makes the argument that you do NOT need to allocate a ton of additional money and resources in order to experience increased profitable growth. There is true leadership in organization of ideas and allocation of resources.

In order to keep the revenue growth engine running, however, you must have a daily discipline for the creation and capturing of new ideas.

For more information for improved leadership in organization, visit www.ram-charan.com.

» Revved!
Discover an incredible way to rev-up your workplace and achieve amazing new results for your customer, your employees and your organization. Win them over, and keep them Revved!

» Creating Competitive Advantage
Thnk you know your company’s competitive advantage? Think Again! Give customers a reason to choose you over your competitors.

» No Opportunity Wasted
Characteristic leadership in living a full life means opening yourself up to new experiences, placing ones self into situations that are challenging - that stretch the bounds of your ordinary daily routine.

Do you have an inspiring idea for leadership in organization? Have your read a good book that has helped you to create or maintain your competitive advantage? Share your own helpful hints and tips here.

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