Leadership in organization, communication, goal setting and performance management is critical. In fact, leadership in ALL things must be your primary objective.
Want to know what these 10 tools consist of? Keep reading and we’ll provide you with a glimpse of all ten.
Charan coins the phrase “ideation”, meaning the flow of ideas in your organization that can be converted into growth mechanisms for maximum results without having to invest huge amounts of resources.
"Without continual growth and progress, such words as improvement, achievement, and success have no meaning."
Unfortunately, too often these ideas go to waste and never surface because the workforce doesn’t believe for a second that management is interested is his or her ideas. If the leader is all talk and seldom follows up on the team-produced growth ideas, he’ll quickly lose the hearts and minds of his workforce.
Charan is creative and insightful as he presents and fully explains these Ten Tools you Can Use Monday Morning:
Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning emphasizes that there is a critical foundation for revenue growth in “upstream marketing”, which means the the ability to create or pinpoint the exact needs of key customer segments and to satisfy those needs for increased profitability.
Since most businesses do not focus on upstream marketing, this provides you with one additional way to gain a real advantage over your main competitors. Typically they are only thinking of downstream marketing such as branding, sales promotion and advertising; timely delivery of goods and quality customer service.
While all of the above marketing activities are important, they represent the proverbial “cart before the horse”. Before you tackle these more traditional activities, you are better off to first do what’s necessary to know who you are trying to convince; understand who your customer is and what might persuade them to give you an opportunity to earn their trust.
"For continued revenue growth, you must have a daily discipline for the creation and capturing of new ideas."
Profitable Growth takes you through the tools that we have outlined above for real leadership in organization, which are the foundation of your business plan for future revenue growth.
Keep in mind that Charan makes the argument that you do NOT need to allocate a ton of additional money and resources in order to experience increased profitable growth. There is true leadership in organization of ideas and allocation of resources.
Ram Charan is the co-author of Execution: The Discipline of Getting Things Done, the international bestseller that has changed the way managers run their companies. His articles have been published in Fortune magazine and Harvard Business Review.
"I believe we all possess this instinctive urge for expansion and growth. To me, the function and duty of a quality human being is the sincere and honest development of one's potential."- Bruce Lee