Unique Business Ideas Right In Front of You

Got a good unique business idea? Discover how to take advantage of your idea by creating a profitable small business.

Research indicates more and more that you must truly enjoy what you are doing if you want to be successful at it long-term. Passion counts!

unique business idea

If you start a business based on the latest get-rich quick scheme, chances are you will find yourself disillusioned with the business very quickly. On the other hand, if you focus only on what you like and you disregard the needs of the marketplace, you may find yourself scraping to pay your bills at the end of the month.

So what is the answer? Where is the middle ground to success?

Like most things in life, your unique business idea, if it’s the perfect business idea, should be something you love; something that you are passionate about; something that motivates you to get out of bed each morning, and something that allows you to maintain a healthy life balance.

It is likely that almost anything you would like to give, someone else in the world would like to receive. The trick is to find that person and present your product or your service in such a way that they simply can't resist what you have to offer.

“Your time is limited, so don’t waste it living someone else’s life.”

- Steve Jobs, CEO of Apple

The art of supply and demand is as simple as matching your personal interests and talent with marketplace needs and consumer demand.

"Simple", you ask? Well, let's say it's a simple concept, but to successfully implement it does take a deliberate effort on your part to identify that unique business idea that will work for you and set your business apart from the competition.

Let's look at an example of someone who found her perfect unique business idea. Perhaps her story will inspire you to find yours!

“One day your life will flash before your eyes. Make sure it is worth watching.”

- Unknown

Example: How A Unique Business Idea Was Born

Susan was very interested in adventure travel. She had worked as a travel agent for several years and she was now thinking about starting an adventure travel company for women.

She decided to test the waters by putting an advertisement in Cosmopolitan magazine, a women’s magazine. When very few people responded to her ad, she became disillusioned and worried her idea might never be successful.

That's when a friend told her of a new magazine that she had just seen at the newsstand called Outside Woman. It sounded interesting so Susan purchased the magazine and began to research it.

After talking to the editor of the magazine, she learned that a large number of subscribers were women interested in travel as a way to open their world, experience new cultures, seek adventures and overcome their fears. Susan also learned that most of these women were in their 30's and 40's, not early 20's like she had previously assumed.

Armed with this knowledge, Susan created an adventure package that aimed to attract "women who wanted to experience the spiritual side of adventure travel". She placed an ad in the magazine that her friend had recommended.

The response from the Outside Woman magazine advertisement was tremendous!

Within several weeks she was able to book her first group outing and her business was born.

Susan's business story is one of success. However, without a little luck and a lot of personal fortitude, her unique business idea may never have been found - and her story could have been one of failure. Market research is often the difference between succeeding and failing miserably.

Susan never gave up on her dream of doing something she loved. She succeeded because she didn't quit after her initial failure. Instead, she continued to search for the right formula that would provide her with a successful business that allowed her to follow her passion for travel. 

Moreover, now Susan gets to meet like minded women who are actively seeking new adventures to better themselves. Pretty cool gig!

Moral To The Story

Look inside yourself to learn what you are passionate about and what your dreams are. Make sure you don't oversee opportunities that are right in front of you. Sometimes those are the hardest ones to see.

If your initial small business idea doesn’t work out, it may only need a slight adjustment in order to be successful. Take time to seek out others with whom you can share your dream. Success may not happen overnight, but if you've done your market research and you stick with it, the payoff will ultimately come. 

Never give up! Discovering that one unique business idea that speaks directly to you can sometimes be the toughest hurdle. But once you figure it out, the journey to build your new business will be something very special.

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By Richard Gorham
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