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Our customer welcome letter template provides you with a quick and effective tool for officially welcoming a new client or business partner. The letter provides a formal kickoff to what will hopefully be a mutually beneficial relationship for many years into the future.
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Having recently gained the commitment of their business, it is your responsibility to formally welcome your new customer. This letter tends to be treated by most business owners as a formality, but since you need to send the letter make sure it conveys key messages that will confirm to the recipient they made the right choice.
Just like properly setting the table makes for a more enjoyable meal with family and friends, your welcome letter will set the tone for future communications.
Your letter should support and once again confirm what's been agreed to verbally and/or contractually. This will serve to reassure your new client that you have every intention of meeting or exceeding their expectations for timely response and quality service.
There are several key advantages of sending every new customer a personalized welcome letter.
"Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them."
- Kevin Stirtz
Customer Welcome Letter advantages include:
Using our Customer Welcome Letter template, the work is mostly done. Use this free tool to welcome every new client and begin the process of building a strong business relationship.
- Lauren Freedman
As you create your customer welcome letter, take time to make sure your letter strikes just the right balance of excitement and professionalism.
Your letter should be warm, friendly and shares your enthusiasm about this new relationship, while at the same time making the recipient confident, they will be working with an experienced professional who will deliver on your promises. The customer should read your letter believing they made a great business decision in choosing to work with you and your company.
Following these important tips when writing a customer welcome letter:
Write the customer welcome letter that you'd want to receive after agreeing to use a new product or service. Ask yourself as you write each line, how would this sentence make me feel. If the line feels good, keep it. If not, rewrite it until it strikes just the right cord.
Use our free customer welcome letter template and the above tips to help land the perfect message to your new customer.
Shown below is an image of our free welcome letter template. Use this free tool to warmly welcome your new customer or business partner. Your welcome letter will officially kick start the new relationship and get everyone off on the right foot. Hopefully this will be a mutually beneficial relationship for many years into the future.
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